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We’re Screaming for Melt-in-Your-Mouth Ice Cream!

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August is literally the ice cream month. If you missed the ticket for the summer’s biggest food event - Museum of Ice Cream, don’t be sad! Melt Bakery is your local ice cream sandwich shop which located right at the Lower East Side!

In honor of National Ice Cream Sandwich Day, we met Julian Plyter, cofounder of Melt Bakery, who has been in the food business for the last decade - transitioning from personnel manager to culinary chef to ice cream sandwich shop owner! With an eye for ice cream sandwiches and all things sugary, Julian combined forces with business partner Kareem Hamandy to create Melt. Find out what this iconic ice cream sandwich shop has planned for this magical day with us!

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Melt’s Ice Cream, Melt in Your Mouth.

We were really stumped on what we should name our company. We asked a whole bunch of friends, and I believe a young mom suggested “Melt”: it was a play on the idea that ice cream will melt, but also captures the savory part too like how it melts in your mouth. Once we heard it, we knew we were on to something.

From Street Cart to Brick and Mortar, It’s Been Six Years!

Melt Bakery has grown steadily since 2010 from a street cart, and it has been really cool to see the process. It used to be just me, and now its a business with 40+ employees. As we grow, we continue to remain committed to our self-propelled theology that everything is made by ourselves. Rather than add machinery, I’ve added more people. 

Every Flavor Has Its Story.

As far as the sandwiches go, I initially chose the things that seem to go well together. For instance, peanut butter and banana is an easy combination, and we called that the Elvis because that was [Elvis Presley’s] favorite kind of sandwich. The Big Deb is a riff on the Little Debbie oatmeal cream pies, it’s a essentially oatmeal cookies with vanilla ice cream. Thick mint is a riff on Girl Scout thin mint cookies, but a little thicker. Morticia is a homage to the first lady of the Addams family because it’s a little elegant and black, with almonds.

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My Mom Is My Biggest Inspiration.

My mom is my biggest inspiration. She’s an ice cream-eating inspiration to everyone. She’s a size 0, but she’ll eat ice cream before dinner to make sure that she fills up on dessert. It’s endlessly enjoyable for me to know that my work is pleasing her because she is such a big, big inspiration to me. She was the one who taught me how to make these sandwiches, most particularly the chocolate chip walnut cookie. The recipe is actually hers!

Celebrate National Ice Cream Sandwich Day with Our New Flavors!

We’re launching two new flavors - RICO = Coconut Cookies + Dulce de Leche Ice Cream, and S'MOST = Graham Cracker Cookies + Chocolate Marshmallow Ice Cream on National Ice Cream Sandwich Day!! Stop by our cart at Washington Square Park on this day, we're giving $1 off all day to celebrate! 

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Magnolia Celebrates Their 20th Birthday!!

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Magnolia Bakery will be celebrating their 20-year anniversary on Thursday, July 14, and we could not be more excited! From being a cozy corner store on Bleecker Street to being featured on popular shows like Sex and the City, to international expansion in countries like Dubai and Japan, Magnolia Bakery has gone far and beyond in the last two decades. So how is Magnolia celebrating the big 2-O? We got to sit down with the manager of the flagship store for exclusive details.

Byron has been working for Magnolia Bakery for 12 years, and his character is a testament to what the bakery stands for. He is a people person with a welcoming personality, regards his customers as clients, and greets everyone with a smile! 

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How do you feel about Magnolia becoming 20?

Byron: It’s amazing to see it grow! It really feels as if it were an actual 20-year-old person. We’ve been growing through the teenage years, slowly growing up, and figuring out how to be an adult company in a way. When I started working here 12 years ago, I never would have imagined having shops throughout the world. 

What are you doing for Magnolia’s 20th birthday?

Byron: So on July 14, we’ll be selling our classic vanilla and chocolate cupcakes for $1.25 (max. 12) at our Bleecker Street location only. We’ll also be giving out our “Bake from Scratch” scratch cards at every location, where people can win cupcakes, cakes, and birthday party passes. We’ll also have limited edition T-shirts and pens, birthday bags containing a kit to build your own cupcake, and last but not least, we’ll be introducing the confetti cupcakes, confetti cookies, and confetti ice cream sandwich! They look as great as they taste.

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When’s the best time to visit the shop?

Byron: The morning is the best time to come, because it’s not too crazy and its not as busy as the rest of the day. 

So what do you love most about Magnolia?

Byron: Our best moments are definitely when someone walks in after a long day. There will be people who are crying, or even doctors who lost their patients. They’ll come in, get a cupcake, and smile. So what I love the most are the smiles. Oh, that and people propose here all the time!

What was your most memorable experience?

Byron: Filming the SNL video. It wasn’t planned or anything, and they were filming I was like, “Oh my gosh Andy Samberg is walking on the sidewalk.” That was crazy because a couple weeks later everyone was saying, “So... Do you mack on cupcakes?”

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Where do you see Magnolia in the next 20 years? 

Byron: Magnolia will continue on expanding. We already have several in the States, one in Tokyo, and not to mention Hawaii has a tiny café where you can just sit and get cupcakes. I just feel like sky’s the limit! So much is happening in your 20s, and the minute you say you know where you’re going, you change in the opposite direction. With that said, we still want to stay true to our brand, which is giving our customers the same nostalgic feeling of eating our delicious goods. In 20 years we’ll be all over the world. 

How has Magnolia maintained such a great reputation over 20 years?

Byron: Hard work and training from our staff. Everyone that comes through we make sure that they’re taught to learn the recipe. We’re constantly tasting and re-tasting. I tell people I walk in circles during my shift because I’m always checking. I like to make sure everything stays true to our core. 

Last but not least - what flavors would you recommend?

Byron: You have to try the chocolate chocolate - it is the richest, moistest cupcake I’ve ever had in my life. And also butter cream. If you make it from our cookbook recipe, put it in vanilla ice cream and mix it with some chocolate, its SO good. And also the hummingbird cupcake. People won’t leave the store without it! And when we’ve run out, they say they’ll just come back another time.  

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Thanks to Byron and the Magnolia Bakery’s staff, we got to try out some of the cupcakes. We personally vouch for the hummingbird cupcake: it is sweet, savory, and has the perfect frosting-to-cake ratio. Magnolia is celebrating their 20th anniversary and we are absolutely ecstatic. Here’s to another 20 years!