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We’re Screaming for Melt-in-Your-Mouth Ice Cream!

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August is literally the ice cream month. If you missed the ticket for the summer’s biggest food event - Museum of Ice Cream, don’t be sad! Melt Bakery is your local ice cream sandwich shop which located right at the Lower East Side!

In honor of National Ice Cream Sandwich Day, we met Julian Plyter, cofounder of Melt Bakery, who has been in the food business for the last decade - transitioning from personnel manager to culinary chef to ice cream sandwich shop owner! With an eye for ice cream sandwiches and all things sugary, Julian combined forces with business partner Kareem Hamandy to create Melt. Find out what this iconic ice cream sandwich shop has planned for this magical day with us!

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Melt’s Ice Cream, Melt in Your Mouth.

We were really stumped on what we should name our company. We asked a whole bunch of friends, and I believe a young mom suggested “Melt”: it was a play on the idea that ice cream will melt, but also captures the savory part too like how it melts in your mouth. Once we heard it, we knew we were on to something.

From Street Cart to Brick and Mortar, It’s Been Six Years!

Melt Bakery has grown steadily since 2010 from a street cart, and it has been really cool to see the process. It used to be just me, and now its a business with 40+ employees. As we grow, we continue to remain committed to our self-propelled theology that everything is made by ourselves. Rather than add machinery, I’ve added more people. 

Every Flavor Has Its Story.

As far as the sandwiches go, I initially chose the things that seem to go well together. For instance, peanut butter and banana is an easy combination, and we called that the Elvis because that was [Elvis Presley’s] favorite kind of sandwich. The Big Deb is a riff on the Little Debbie oatmeal cream pies, it’s a essentially oatmeal cookies with vanilla ice cream. Thick mint is a riff on Girl Scout thin mint cookies, but a little thicker. Morticia is a homage to the first lady of the Addams family because it’s a little elegant and black, with almonds.

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My Mom Is My Biggest Inspiration.

My mom is my biggest inspiration. She’s an ice cream-eating inspiration to everyone. She’s a size 0, but she’ll eat ice cream before dinner to make sure that she fills up on dessert. It’s endlessly enjoyable for me to know that my work is pleasing her because she is such a big, big inspiration to me. She was the one who taught me how to make these sandwiches, most particularly the chocolate chip walnut cookie. The recipe is actually hers!

Celebrate National Ice Cream Sandwich Day with Our New Flavors!

We’re launching two new flavors - RICO = Coconut Cookies + Dulce de Leche Ice Cream, and S'MOST = Graham Cracker Cookies + Chocolate Marshmallow Ice Cream on National Ice Cream Sandwich Day!! Stop by our cart at Washington Square Park on this day, we're giving $1 off all day to celebrate! 

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Living Life with Erin McKenna

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Every success story starts with a dream, and Erin McKenna has made hers into a reality. 

A couple of weeks ago, we spoke to Erin about her journey from fashion industry to the owner of the award-winning Bakery - Erin Mckenna’s Bakery. We distilled 5 secrets to her success below.

1. Live Your Passions

Erin has endured a lot to where she is today. She worked as a fashion magazine assistant after graduating from school. After working for one year, she quickly knew it was not what she desired to do. So she quit her job and switched gears to focus on what she really liked - DESSERTS.

“I have a sweet tooth, but I suffered from food allergies. At that time, there wasn't a single bakery that had gluten-free desserts, so I decided to start one.”

Later, she worked as a waitress at night to gain experience in food service and pay for baking materials she needed for practice. She clearly knew what she wanted and always made something out of it.

2. Meditate to Uncover Your Life Purpose

When Erin quit her fashion job, she was 27. She turned to meditation to transfer her unhappiness to connect with her life purpose. Meditation may seem like a simple breathing technique, but Erin attributes her success to it. 

During meditation, I started to look for something to make a change. Then I had a vision – I wanted to have my own business.

At that time, she created a business plan, and made her own recipes from scratch, which have laid the foundation of her business today.

3. Have A Support System

Managing a business is tough, especially when you are doing it alone. At beginning, Erin did not trust anyone and preferred to decide everything herself. 

“Learning to let go and not control everything was challenging for me, but I luckily found the right partner, Sabrina (a baker with BabyCakes since the beginning), who helps me operate the business.”

As for the personal life, like everyone else, work-life balance is also not an easy job for Erin. She said, “it’s challenging, but not that hard. I try as much as possible to connect with customers in the shop and spend my weekend with my family.”  image

4. Trust Yourself

Everyone has an opinion, and its tough to tune out the noise. 

“When I first started out, they tried to tell me what I should do. I just turn my ears down because whenever you take too much advice, it kind of clouds your vision.

In order to help young people trust themselves and not lose their path, Erin plans to speak to college students to help them with what they are doing in their lives. 

“I want to help young people to fulfill their goals in life.”

5. Listen To Your Customers

In such a customer driven industry, every opinion matters. As Erin Mckenna’s Bakery are located in NYC, LA, and Orlando, Erin aims to make sure that every one is taken care of.

“Whenever [customers] come to my bakery, they don’t need to worry about anything. They can trust us! Every branch [of Erin McKenna’s Bakery] is shaped by customer demand. People make it different.” image

We really feel that Erin Mckenna’s Bakery succeeds at making customers feel welcome and at providing delicious, gluten-free desserts. After talking to Erin, we now understand why!