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Attention All Festival-Loving Foodies

With so many yummy food vendors at Panorama Music Festival to steal the show this weekend (July 28th-30th), we’d buy a ticket just to try everything!

After all, we all know the real headliners are the ones that’ll have our taste buds cheering. Here are our picks for the sweet treats that’ll make you forget how much money you just spent for your weekend passes. 

  1. Sam’s Fried Ice Cream 
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Link: https://goo.gl/Hw2xv3

Sam’s Fried Ice Cream/ @explorechinatown

Since 2011, Sam’s has been drawing crowds for the unique combination and of course, their insanely tasty ice cream. Usually at a stand in Chinatown, but now coming straight to your crowd on Randall’s Island, Friday through Sunday! This is the perfect festival food to keep you stay cool without getting super messy. PRO TIP: The fried crust can keep your ice cream safe and contained while you flail around to your favorite songs! You’re welcome, you crazy kids! 

       2. OddFellows

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Link: https://goo.gl/xjRgwR

OddFellows/ @chrismisskim

It’s not hard to figure out why this ice cream shop was deemed “wildly inventive” by the New York Times, with new takes on everything from ice cream sandwiches (the literal definition- ice cream in a brioche bun) to cotton candy cones. You’re already listening to the best music, why not top it off with the best snack?

        3. Ice and Vice

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Link: https://goo.gl/n7svhc

Ice and VIce/ @feedyourgirlfriend

This Lower East Side shop prides itself on its experimental flavors and handcrafted ice cream, where there is no such thing as a boring flavor. With a wide range of praise to choose from, we think Gothamist puts it best: “These guys make vanilla seem like the most interesting flavor on the planet.” Nuff said.

        4. Eggloo

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Link: https://goo.gl/r3ofrD

Eggloo/ @nycfoodchaser

Known as one of the most Instagrammable desserts of the summer, you’ve probably seen pictures like this one floating around your trendy friend’s social media. Don’t be skeptical and self-conscious to try something so popular around those free spirits at the festival, the hype is very much deserved.

Be sure to try these sweet treats to keep your energy up and enjoy!

Aaaand if you’re bummed about missing Panorama this weekend, treat yourself to one of our faves, La NewYorkina, delivered straight to your door. See, staying home has its perks too!

https://www.sweetist.com/bakeries/la-newyorkina-west-village

Celebrate National Donut Day

The day is finally here: June 2nd is National Donut Day!

Donuts (or doughnuts, if you prefer the old school way) have become so quintessential American, and, we bet that for the doughnut lovers out there, you almost have a ritualistic approach to doughnut consumption. For some it’s a mindless morning routine, for others it’s your go-to indulgent. Still, we bet you haven’t tried all the best doughnuts that there is in New York.

Since there are so many different kinds of doughnuts, we know it could get a little overwhelming. To help you, we’ve made a list of the best places to get the best doughnuts from, for you to celebrate this special date the right way. And by that we mean eating every doughnut that the city has to offer! Enjoy!

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These are Ed’s, our co-founder, favorites! Before, you could only get these cakey pastries hidden inside a car wash, at the Underwest Donuts first shop, but now you can also find them at the Penn Plaza, waiting to be grabbed by you. So if you are feeling like having some fluffy Maple Waffle, Raspberry Yogurt, or Jasmine Tea donuts with delicious texture, go get’em!


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Sweet-and-savory creations are The Doughnut Project’s flagship. Flavors like Those Beetz are Dope, The Everything Doughnut, and Bacon Maple Bar have the perfect balance between salty and sweets!


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These bite-sized doughnuts come in delicious flavors like Paris Time (lavender and pistachio) and Urban Monkey (coffee, coconut and banana).

At their shop, customers can watch as Doughnuttery doughnuts are made, and then choose the sugar flavors they want on them.


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Cronuts. The name says it all. Dominique Ansel’s Bakery bakes the cross between croissant and doughnuts, and they taste just amazing. However, getting your hands on these delicious treats demands some time spent on a queue, as they always have people lining up in front of their store, craving for cronuts. Still, most people say that:

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Should you give the queue a chance?


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The big and famous Doughs doughnuts are everywhere in NY. Their empire is built from their airy and super sweet treats they make everyday. Our co-founder, Puja, is absolutely crazy about the Hibiscus donuts, her favorite.


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The Du’s Donuts coffee shop is in Williamsburg’s William Vale Hotel, one of the coolest hotels in the neighborhood, where you can enjoy a doughnut (or ten) laying on the grass at their balcony, which is opened to the public. The chef, Wylie Dufresne, well known for his molecular gastronomy projects, now is back with this project. Flavors like pistachio pink lemonade, grapefruit chamomile, banana graham and mexican hot chocolate will make you want more!


If you feel like throwing a National Donut Day party, or celebrating by yourself, let Sweetist deliver from Dough, Erin McKenna, The Doughnut Project, Doughnuttery and more right to your door!

Don’t forget to wish everyone a Happy Donut Day!

The 5 Best Ice Cream Shops In NYC for Summer ‘16

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There is nothing quite like the sweet aroma of a New York ice cream shop. Step inside and you’ll be greeted with a wave of milky goodness before you can close the door. Instead of ordering your typical vanilla bean ice cream cone, here are a few that we recommend for you to try this summer!


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Thai Tea Ice Cream Roll – 10Below  

Originating from Thailand, rolled ice cream might be the hottest frozen dessert of the summer. First and foremost, ice cream crafters pour milk and a couple ingredients of your choosing onto a cold plate. What happens afterwards is a spectacle to behold: the components are then chopped, smushed, laid out, and rolled into a creamy confection. The Thai tea rolled ice cream hits the sweet spot: the smooth texture matches well with its light and airy consistency.

Sweetist Tip: Oreos and a roasted marshmallow go perfectly with Thai ice cream!

Address: 10 Mott St


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DIY Ice Cream – Magnum 

Magnum has opened its divinely doors in SoHo! In addition to their signature chocolate flavor, Magnum differentiates from all the other ice cream shops with this special characteristic: customization. From rich ice cream flavors to decadent toppings to crunchy, creamy coatings, customers from all over the world have their eyes on this.

Sweetist Tip: you better get them quick – Magnum closes its NYC doors in August! You can’t find rose petals and goji berries in any ice cream bar.

Address: 134 Prince St  


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Ice Cream Sandwiches – Melt

Ever imagine a Good Humor ice cream sandwich on steroids? Well, you can find them in Melt. They have truly stepped up the ice cream sandwich game. One-upping the traditional ice cream sandwich, Melt uses soft cookies instead of chocolate wafers. It’s your provocative. Your choice for cookie and ice cream combinations are endless!

Sweetist Tip: you can’t leave the shop without trying out the red velvet cookie with vanilla ice cream!  

Address: 132 Orchard St


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Cereal Milk Soft Serve – Momofuku 

Who would have ever thought to have Frosted Flakes milk with a soft serve when we were younger? How can an ice cream be so light, yet so full of sugary goodness (with a sprinkle of Frosted Flakes)? Well, these ideas are brought to life at the magnificent Momofuku Milk Bar! This can be found in various locations throughout the city, where Momofuku’s classic creations are both parts unique and nostalgic.

Sweetist Tip: their sweet yet salty crack pie is the perfect complement for this sugary soft serve.

Address: 561 Columbus Ave


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Lychee Rose Ice Cream - Chinatown Ice Cream Factory 

when it comes to exotic Asian-themed flavors, the Chinatown Ice Cream Factory is an ice cream connoisseur. From red bean to Zen butter, this petite mom-and-pop shop will have you wanting more. The rose lychee ice cream is the perfect fix for those with full stomachs from dinner and need a fragrant yet delicate dessert. The lychee on its own is rich and creamy, but the rose accent gives the ice cream a little tea taste.

Pro Tip: lychee rose not your thing? Other exclusive, Asian-themed flavors include: black sesame, almond cookie, Zen butter, and pandan.

Address: 65 Bayard St

We’re Screaming for Melt-in-Your-Mouth Ice Cream!

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August is literally the ice cream month. If you missed the ticket for the summer’s biggest food event - Museum of Ice Cream, don’t be sad! Melt Bakery is your local ice cream sandwich shop which located right at the Lower East Side!

In honor of National Ice Cream Sandwich Day, we met Julian Plyter, cofounder of Melt Bakery, who has been in the food business for the last decade - transitioning from personnel manager to culinary chef to ice cream sandwich shop owner! With an eye for ice cream sandwiches and all things sugary, Julian combined forces with business partner Kareem Hamandy to create Melt. Find out what this iconic ice cream sandwich shop has planned for this magical day with us!

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Melt’s Ice Cream, Melt in Your Mouth.

We were really stumped on what we should name our company. We asked a whole bunch of friends, and I believe a young mom suggested “Melt”: it was a play on the idea that ice cream will melt, but also captures the savory part too like how it melts in your mouth. Once we heard it, we knew we were on to something.

From Street Cart to Brick and Mortar, It’s Been Six Years!

Melt Bakery has grown steadily since 2010 from a street cart, and it has been really cool to see the process. It used to be just me, and now its a business with 40+ employees. As we grow, we continue to remain committed to our self-propelled theology that everything is made by ourselves. Rather than add machinery, I’ve added more people. 

Every Flavor Has Its Story.

As far as the sandwiches go, I initially chose the things that seem to go well together. For instance, peanut butter and banana is an easy combination, and we called that the Elvis because that was [Elvis Presley’s] favorite kind of sandwich. The Big Deb is a riff on the Little Debbie oatmeal cream pies, it’s a essentially oatmeal cookies with vanilla ice cream. Thick mint is a riff on Girl Scout thin mint cookies, but a little thicker. Morticia is a homage to the first lady of the Addams family because it’s a little elegant and black, with almonds.

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My Mom Is My Biggest Inspiration.

My mom is my biggest inspiration. She’s an ice cream-eating inspiration to everyone. She’s a size 0, but she’ll eat ice cream before dinner to make sure that she fills up on dessert. It’s endlessly enjoyable for me to know that my work is pleasing her because she is such a big, big inspiration to me. She was the one who taught me how to make these sandwiches, most particularly the chocolate chip walnut cookie. The recipe is actually hers!

Celebrate National Ice Cream Sandwich Day with Our New Flavors!

We’re launching two new flavors - RICO = Coconut Cookies + Dulce de Leche Ice Cream, and S'MOST = Graham Cracker Cookies + Chocolate Marshmallow Ice Cream on National Ice Cream Sandwich Day!! Stop by our cart at Washington Square Park on this day, we're giving $1 off all day to celebrate! 

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Living Life with Erin McKenna

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Every success story starts with a dream, and Erin McKenna has made hers into a reality. 

A couple of weeks ago, we spoke to Erin about her journey from fashion industry to the owner of the award-winning Bakery - Erin Mckenna’s Bakery. We distilled 5 secrets to her success below.

1. Live Your Passions

Erin has endured a lot to where she is today. She worked as a fashion magazine assistant after graduating from school. After working for one year, she quickly knew it was not what she desired to do. So she quit her job and switched gears to focus on what she really liked - DESSERTS.

“I have a sweet tooth, but I suffered from food allergies. At that time, there wasn't a single bakery that had gluten-free desserts, so I decided to start one.”

Later, she worked as a waitress at night to gain experience in food service and pay for baking materials she needed for practice. She clearly knew what she wanted and always made something out of it.

2. Meditate to Uncover Your Life Purpose

When Erin quit her fashion job, she was 27. She turned to meditation to transfer her unhappiness to connect with her life purpose. Meditation may seem like a simple breathing technique, but Erin attributes her success to it. 

During meditation, I started to look for something to make a change. Then I had a vision – I wanted to have my own business.

At that time, she created a business plan, and made her own recipes from scratch, which have laid the foundation of her business today.

3. Have A Support System

Managing a business is tough, especially when you are doing it alone. At beginning, Erin did not trust anyone and preferred to decide everything herself. 

“Learning to let go and not control everything was challenging for me, but I luckily found the right partner, Sabrina (a baker with BabyCakes since the beginning), who helps me operate the business.”

As for the personal life, like everyone else, work-life balance is also not an easy job for Erin. She said, “it’s challenging, but not that hard. I try as much as possible to connect with customers in the shop and spend my weekend with my family.”  image

4. Trust Yourself

Everyone has an opinion, and its tough to tune out the noise. 

“When I first started out, they tried to tell me what I should do. I just turn my ears down because whenever you take too much advice, it kind of clouds your vision.

In order to help young people trust themselves and not lose their path, Erin plans to speak to college students to help them with what they are doing in their lives. 

“I want to help young people to fulfill their goals in life.”

5. Listen To Your Customers

In such a customer driven industry, every opinion matters. As Erin Mckenna’s Bakery are located in NYC, LA, and Orlando, Erin aims to make sure that every one is taken care of.

“Whenever [customers] come to my bakery, they don’t need to worry about anything. They can trust us! Every branch [of Erin McKenna’s Bakery] is shaped by customer demand. People make it different.” image

We really feel that Erin Mckenna’s Bakery succeeds at making customers feel welcome and at providing delicious, gluten-free desserts. After talking to Erin, we now understand why!

Magnolia Celebrates Their 20th Birthday!!

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Magnolia Bakery will be celebrating their 20-year anniversary on Thursday, July 14, and we could not be more excited! From being a cozy corner store on Bleecker Street to being featured on popular shows like Sex and the City, to international expansion in countries like Dubai and Japan, Magnolia Bakery has gone far and beyond in the last two decades. So how is Magnolia celebrating the big 2-O? We got to sit down with the manager of the flagship store for exclusive details.

Byron has been working for Magnolia Bakery for 12 years, and his character is a testament to what the bakery stands for. He is a people person with a welcoming personality, regards his customers as clients, and greets everyone with a smile! 

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How do you feel about Magnolia becoming 20?

Byron: It’s amazing to see it grow! It really feels as if it were an actual 20-year-old person. We’ve been growing through the teenage years, slowly growing up, and figuring out how to be an adult company in a way. When I started working here 12 years ago, I never would have imagined having shops throughout the world. 

What are you doing for Magnolia’s 20th birthday?

Byron: So on July 14, we’ll be selling our classic vanilla and chocolate cupcakes for $1.25 (max. 12) at our Bleecker Street location only. We’ll also be giving out our “Bake from Scratch” scratch cards at every location, where people can win cupcakes, cakes, and birthday party passes. We’ll also have limited edition T-shirts and pens, birthday bags containing a kit to build your own cupcake, and last but not least, we’ll be introducing the confetti cupcakes, confetti cookies, and confetti ice cream sandwich! They look as great as they taste.

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When’s the best time to visit the shop?

Byron: The morning is the best time to come, because it’s not too crazy and its not as busy as the rest of the day. 

So what do you love most about Magnolia?

Byron: Our best moments are definitely when someone walks in after a long day. There will be people who are crying, or even doctors who lost their patients. They’ll come in, get a cupcake, and smile. So what I love the most are the smiles. Oh, that and people propose here all the time!

What was your most memorable experience?

Byron: Filming the SNL video. It wasn’t planned or anything, and they were filming I was like, “Oh my gosh Andy Samberg is walking on the sidewalk.” That was crazy because a couple weeks later everyone was saying, “So... Do you mack on cupcakes?”

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Where do you see Magnolia in the next 20 years? 

Byron: Magnolia will continue on expanding. We already have several in the States, one in Tokyo, and not to mention Hawaii has a tiny café where you can just sit and get cupcakes. I just feel like sky’s the limit! So much is happening in your 20s, and the minute you say you know where you’re going, you change in the opposite direction. With that said, we still want to stay true to our brand, which is giving our customers the same nostalgic feeling of eating our delicious goods. In 20 years we’ll be all over the world. 

How has Magnolia maintained such a great reputation over 20 years?

Byron: Hard work and training from our staff. Everyone that comes through we make sure that they’re taught to learn the recipe. We’re constantly tasting and re-tasting. I tell people I walk in circles during my shift because I’m always checking. I like to make sure everything stays true to our core. 

Last but not least - what flavors would you recommend?

Byron: You have to try the chocolate chocolate - it is the richest, moistest cupcake I’ve ever had in my life. And also butter cream. If you make it from our cookbook recipe, put it in vanilla ice cream and mix it with some chocolate, its SO good. And also the hummingbird cupcake. People won’t leave the store without it! And when we’ve run out, they say they’ll just come back another time.  

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Thanks to Byron and the Magnolia Bakery’s staff, we got to try out some of the cupcakes. We personally vouch for the hummingbird cupcake: it is sweet, savory, and has the perfect frosting-to-cake ratio. Magnolia is celebrating their 20th anniversary and we are absolutely ecstatic. Here’s to another 20 years!