August is literally the ice cream month. If you missed the ticket for the summer’s biggest food event - Museum of Ice Cream, don’t be sad! Melt Bakery is your local ice cream sandwich shop which located right at the Lower East Side!
In honor of National Ice Cream Sandwich Day, we met Julian Plyter, cofounder of Melt Bakery, who has been in the food business for the last decade - transitioning from personnel manager to culinary chef to ice cream sandwich shop owner! With an eye for ice cream sandwiches and all things sugary, Julian combined forces with business partner Kareem Hamandy to create Melt. Find out what this iconic ice cream sandwich shop has planned for this magical day with us!
Melt’s Ice Cream, Melt in Your Mouth.
We were really stumped on what we should name our company. We asked a whole bunch of friends, and I believe a young mom suggested “Melt”: it was a play on the idea that ice cream will melt, but also captures the savory part too like how it melts in your mouth. Once we heard it, we knew we were on to something.
From Street Cart to Brick and Mortar, It’s Been Six Years!
Melt Bakery has grown steadily since 2010 from a street cart, and it has been really cool to see the process. It used to be just me, and now its a business with 40+ employees. As we grow, we continue to remain committed to our self-propelled theology that everything is made by ourselves. Rather than add machinery, I’ve added more people.
Every Flavor Has Its Story.
As far as the sandwiches go, I initially chose the things that seem to go well together. For instance, peanut butter and banana is an easy combination, and we called that the Elvis because that was [Elvis Presley’s] favorite kind of sandwich. The Big Deb is a riff on the Little Debbie oatmeal cream pies, it’s a essentially oatmeal cookies with vanilla ice cream. Thick mint is a riff on Girl Scout thin mint cookies, but a little thicker. Morticia is a homage to the first lady of the Addams family because it’s a little elegant and black, with almonds.
My Mom Is My Biggest Inspiration.
My mom is my biggest inspiration. She’s an ice cream-eating inspiration to everyone. She’s a size 0, but she’ll eat ice cream before dinner to make sure that she fills up on dessert. It’s endlessly enjoyable for me to know that my work is pleasing her because she is such a big, big inspiration to me. She was the one who taught me how to make these sandwiches, most particularly the chocolate chip walnut cookie. The recipe is actually hers!
Celebrate National Ice Cream Sandwich Day with Our New Flavors!
We’re launching two new flavors - RICO = Coconut Cookies + Dulce de Leche Ice Cream, and S'MOST = Graham Cracker Cookies + Chocolate Marshmallow Ice Cream on National Ice Cream Sandwich Day!! Stop by our cart at Washington Square Park on this day, we're giving $1 off all day to celebrate!